Oct 25, 2009
Happy Halloween
The 7-11 coffee cup holders are getting into the spirit of Halloween. I remember “back in the day” (when I was living in Taiwan about 20 years ago) that Halloween was a strange concept to Taiwanese, and it was hard for me to try to explain it. I think that the reason it’s making inroads in Taiwan is the fact that English is now being taught in the elementary schools. Since culture is a common vehicle for teaching children, so it’s natural to focus on American holidays in English classes.
Schools hold small parties for the children, but trick-or-treating happens strictly in the school buildings. But I predict that it’s only a matter of time before trick-or-treating is spread to the community at large. Given the huge population density in Taiwan, kids will be able collect enough candy to last them all year.
Do you think it will ever get that popular? In America, many Americans like to celebrate Chinese New Year, but only in a “isn’t this exotic” way. It isn’t something they *have* to do. And advertisers mention Chinese New Year a lot (like when they are advertising Chinese food) the same way that the coffee cup mentions Halloween, but it goes right past most Americans.
I think it WILL become more popular. Who doesn’t love dressing up and getting free stuff? Plus, it’s cool to be into American culture and language/slang, so Hallowe’en will be more “celebrated” as the years pass.
Candy corn, however, will probably never be popular in the ‘Wan.
I saw a story on last night’s news about a haunted house that opened in Shanghai. The admission price is about US$15, and they’re doing a booming business. I think Halloween is on its way to Asia.